BRANDING+DESIGN
APPLE
LAUNCH OF APPLE ONLINE STORE IN TURKEY
The çintamani pattern — a cluster of three roundels paired with wavy stripes — is one of the most famous leitmotifs of Ottoman art. It is seen in many media, including architectural decoration, textile design, and ceramics.
I replaced the three roundels with Apple’s logo and used this pattern to announce the launch of its Online Store in Turkey.
Categories: Design
Role: Creative Direction, Design
Tile with çintamani design, on view at The Met, New York
KASAPDÖNER
THE FIRST DÖNER BRAND IN ITS HOME COUNTRY
Every country has its specialty. Italy has the pizza, America has the hamburger, and Turkey has the döner (aka shawarma). While burger brands like McDonald's and Burger King dominate the Turkish fast food market, there has never been a doner brand. KasapDöner emerged as a successful franchise, reminding people of their local fast food and becoming the fastest-growing franchise in Turkey.
Categories: Brand Design, Strategy, PR
Role: Creative Direction, Ideation, Art Direction, Copywriting, Directing
Featured in: All the national news outlets in Turkey
The Name
KasapDöner is made of 2 words. The word "kasap" means "butcher". The founders have been butchers for three generations since 1946, so I wanted to highlight their expertise and heritage. This is also reflected in the logo design.
The Launch Campaign
CUTTING THROUGH THE NOISE
We launched the brand with a bold and controversial campaign built on the political and social tensions between Turkey and the West. Each image featured the doner knife knife that has cut through an object that represented the Western culture. It generated a huge buzz and made KasapDoner the talk of the town overnight.
MONOMO
CURTAINS AND HOME TEXTILES
Curtains and home textiles are an integral part of styling any interior design. They can transform the ambiance of your living room or add a cozy touch to your bedroom. Monomo offers a collection of modern and minimal window treatments.
I designed a recognizable yet highly flexible brand through a dynamic identity, highlighting the product.
Categories: Brand Identity
Role: Creative Direction, Art Direction, Design
THE BIG DATALOG
DATA-ENHANCED CREATIVITY & STRATEGY
This project was born during COVID lockdown. It was a satirical infotainment page on Instagram, combining humor, design, and strategic thinking through data visualizations.
Categories: Social Media, Data, Design, Infographics
Role: Creative Direction, Ideation, Art Direction, Design, Copywriting, Illustration
Description: The Big Datalog was born during COVID lockdown. It was a satirical infotainment project on Instagram, combining humor, design, and strategic thinking through data visualizations.
