PINK & BLACK | MAGNUM
FEELING PLAYFUL OR SOPHISTICATED?
It was time to step away from stereotypes that pink should be for women, and black for men. Pink and Black: two different ice creams for two different moods.
Categories: Film, Integrated
Role: Creative Direction, Art Direction
Recognitions: Effie
We built the story on this transition to show the two different moods.
ABOUT THE CAMPAIGN
The launch not only achieved outstanding awareness, but it did it with a relevant message to pleasure seekers. Pink and Black has been one of the most successful product launches in Unilever’s history.
Effie Case Video
