A TRUE STORY | VERIZON
THE IMPACT OF NEXT-GEN LEARNING
Verizon Innovative Learning has provided the technology and curriculum to help millions of students thrive. To mark its 10th anniversary, we created a series of short documentaries and featured the authentic stories of the alumni. These films were also edited for TV and social media.
Categories: TV, Social Media, OOH, Experiential
Role: Creative Direction, Art Direction
Featured in: TIME, Good Morning America, The Drum
The Aspiring Engineer (00:01:54)
After joining the Verizon Innovative Learning program, Christopher tapped into his passion for engineering—manifesting a one-of-a-kind legacy.
Video
The Future Tech Leader (00:02:17)
Minu was just 13 when she discovered her love of STEM. Now, she’s paving the way for more girls to follow in her footsteps.
Video
The Community Activist (00:02:20)
In Compton, William learned how to use his knowledge of technology for good and found his voice along the way.
Video
Campaign Launch
GLOBAL CITIZEN
The program’s alums, Minu and William launched the campaign with Rose Kirk (SVP, Verizon) live at Global Citizen Festival in New York.
OOH
Several posters were placed around Central Park and the city during the week of Global Citizen.
Online
We created a website where people could find these stories, learn more, and sign up for the program. In addition to TV and OOH, we used YouTube, Instagram, and other social media channels to direct the traffic to this website.
The Results
Verizon Innovative Learning program reached millions live, on social media and TV.
