HOTELEKOM | T-MOBILE
HIJACKING THE LARGEST MUSIC FESTIVAL IN EUROPE
T-Mobile uses music events to connect with the younger demographic in Europe. But one of the biggest music festivals in Europe was sponsored by their top competitor, Orange. So, how do you hijack the conversation without being present inside the festival? By offering something invaluable outside.
Introducing Hotelekom. The first official store turned into a hotel.
Categories: Activation, PR, Social Media, Experiential
Role: Creative Direction, Ideation, Art Direction, Copywriting, Directing
Recognitions: Cannes Lions, Golden Drum, Effie
Featured in: MTV, Forbes, Elle and more
Case Video
The Results
Telekom’s association with the festival was three times more than the actual sponsor, Orange. The campaign was widely covered by the media.
