THE HUNT | TRENDYOL
SALE SEASON IS ON
I really enjoyed making this film. It is the first one I wrote and directed. I would like to thank the academy from the bottom of my heart.
A chic lady in the woods with her lapdog pulls out a shotgun to hunt for discounts. The campaign is for trendyol.com, where you can discover the latest in men's and women's fashion online & shop from thousands of styles. Trendyol is available in 27 countries, including Italy, Spain, and the U.K.
Client: Trendyol
Categories: Film, OOH
Role: Creative Direction, Ideation, Art Direction, Copywriting, Directing
Featured in: Ad Age, Campaign, Lurzer's Archive
Video
Pre-production
I often draw the shooting boards myself because it helps me see the film better. You can see some of the scenes couldn’t make it to the final edit, like the rifle being loaded.
Reference images I collected for the film
Until the Next Great Sale
The post-packshot is a nod to movies. It is primarily a Western trope associated with cowboys, but not exclusively. One of the frames below is from “Indiana Jones and the Last Crusade”. The setting sun is symbolic of the end of the adventure.
Behind the Camera
The wind was not in the plans, but we used it to our advantage, and it looked good in slow motion. The trickiest part was to make the dog bring the bag back. Here are some photos from behind the camera.
Social Media, OOH, and Print
The campaign appeared in top fashion magazines like Vogue, the most premium locations around the city, and on social platforms, mainly Instagram.
