THE CHECK | FINANSBANK
MONEY CAN'T BUY LOVE
This one is based on one of the most common themes of movies: "rich girl, poor guy" (Titanic, The Notebook, Meet the Fockers, etc.) Typically, in old Turkish movies, the wealthy father bribes the boyfriend to break up with his daughter, but he never succeeds.
In this film, QNB Finansbank (one of the largest banks of CEE) launches VadeKart as a new credit card exclusive to small businesses. And the businessman finally convinces the boyfriend through a win-win strategy.
As our film was inspired by the old Turkish movies, we used a retro style and a 4:3 aspect ratio.
Categories: Film, Design
Role: Creative Direction, Ideation, Art Direction, Copywriting
Recognitions: Crystal Apple
Video
THE CARD
I also designed VadeKart itself and other POP material for the campaign. The card was printed on an iridescence material, so I took advantage of the gradient and the colors.
