STORYTIME | T-MOBILE
THE FIRST APP FOR BEDTIME STORIES
We teamed up with game designers and psychologists to enhance the experience of bedtime stories for parents and kids through the features of the phone, no matter the distance between them. We created a product that helped T-Mobile connect with Romanians and remind them of the brand's purpose: “Life is for sharing”.
Categories: PR, Brand Experience, Product Design, UX/UI
Role: Creative Direction, Ideation, UX/UI Design, Art Direction, Copywriting, Directing
Recognitions: Cannes Lions, One Show, Golden Drum, Effie
Featured in: Forbes, Vice, Mashable, TechCrunch, Elle, Marie Claire, and more
“350,000 Romanian children are left behind, as their parents work abroad to provide them with a better life.”
Case Video
The Results
In its first week, StoryTime climbed to #1 on Google Play, and it was downloaded in 6 countries across Europe. It received extensive coverage in the media.
